“Our strategy is to connect all players involved under one roof to our universal platform for travel retail industry by offering an omni-channel digital solution that is easy to implement by retailers and airports,” explains Davina Rodrig, CEO SKYRA. “We also give brands the opportunity to use a unique platform for understanding and communicating to global passenger traffic, and provide the opportunity for travellers and non-travellers to digitally and physically enjoy the unique world of travel retail. To sum up: we create a new digital social gateway that gives value to all players in the industry.”
The company is currently running and finalising tests with its trusted travel retail partners. “Upon finalising our tests, we will release the platform to the public, then roll it out to our global and local duty-free & travel retail partners, with whom we have been connected for a good period of time,” says Rodrig. “Our target in the TFWA Digital Village is to showcase our technology to the industry and explain the ‘blue ocean’ we aim to create for them. Our motto is ‘shopping with friends without borders’.”
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