A high-profile cosmetics company is providing a new look for NASA by using the International Space Station to market its products.
Estée Lauder is paying NASA to launch bottles of its nighttime skincare serum so they can be photographed aboard the International Space Station. The company is using the flight of its Advanced Night Repair Synchronized Multi-Recovery Complex to create content for its social media channels, as well as deliver back a unique flown-in-space artifact that Estée Lauder intends to auction for charity.
The bottles are launching onboard Northrop Grumman’s NG-14 Cygnus cargo spacecraft, the S.S. Kalpana Chawla, which is scheduled to lift off from NASA’s Wallops Flight Facility in Virginia on Sept. 29. If the launch proceeds to plan, the uncrewed spacecraft will arrive at the space station four days later, on Oct. 3.
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