In April, Rémy Cointreau Global Travel Retail (GTR) and Gebr. Heinemann Australia invited travellers to #BeTheBotanist in a foraging-inspired activation at Sydney Airport.
The pop-up bar highlighted the 22 ‘hand-foraged’ botanicals from the Scottish Isle of Islay; the signature ingredients of super-premium gin The Botanist.
Customers were able to customise their tonic serve with one of five garnishes foraged from the surrounding landscapes of Sydney during the activation which marks the first time Rémy Cointreau GTR has activated one of its brands in this front-of-store location at Sydney Airport.
The five local Sydney botanicals – thyme, rosemary, elderflower, fennel flower and oregano – were displayed in cases set above wooden nosing blocks each dipped in the corresponding botanical’s essential oil.
SELF-SERVE BOTANICALS
Trained brand ambassadors guided customers through the experience, educating them about the botanicals, their distinct characteristics and how they are distilled. Travellers were then able to select one of the botanicals to be served up in their own self-foraged The Botanist gin and tonic.
This is the first time Rémy Cointreau GTR has activated one of its brands in this front-of-store location at Sydney Airport.
A set of The Botanist tumblers were available as a gift with purchase.
Adam Hamzah, Managing Director at Rémy Cointreau Global Travel Retail Asia Pacific, said: “Foraging was once a way of life for everyone and today, it is at the heart of creation of The Botanist.
“In our partnership with Heinemann Australia, we tapped into this deep-rooted instinct with #BeTheBotanist at Sydney Airport. For many travellers, this was a unique encounter with The Botanist, and we set out to deliver an authentic, immersive and unforgettable brand experience enjoyed with an exceptional product.”
Five local Sydney botanicals – thyme, rosemary, elderflower, fennel flower and oregano – were displayed in cases set above wooden nosing blocks each dipped in the corresponding botanical’s essential oil.
Richard Goodman, Managing Director at Heinemann Australia, added: “We are constantly looking for novel ways to excite our customers, and enhance their shopping experience along the way.
“Not only by offering premium products, but also memories of their positive customer journey at the beginning (and a part) of their trip. We were thrilled to partner with Remy Cointreau Global Travel Retail on an exceptional inaugural tasting concept.”
By CHARLOTTE TURNER |
TRBusiness