Created in 2009 by Doctor Claire Bianchin, Oscience has brought decisive advances in skincare. Indeed, Claire Bianchin is at the origin of an innovative technological discovery capable of preserving the cells of the cornea taken from a donor before their transplantation. “Until then, 18% of cells survived during transport before a transplant. Today this rate reaches 75% with complete healing, ”she says. By relying on this 1st medical technology in terms of tissue survival and reconstruction, she then decided to make accessible to the general public this cutting-edge technology initially reserved for the medical field.
After several years of research, Oscience combines its expertise in the field of cell therapy with totally innovative and ingenious care to create products that bear witness to the brand’s values: innovation, performance, respect, creativity, enthusiasm, confidence.
Today, Oscience’s mission is to put high technology at the service of the skin, to improve the health and quality of the skin and to fight against cellular ageing. For this, Oscience offers a range of three products that treat the cause of aging and not just the symptoms:
– An anti-ageing skin cream
– A high concentration of skin-smoothing serum
– A CXOS ™ global correction eye area treatment
Oscience’s work recognized by several scientific awards:
– Winner of the national “Innovative Technology” competition awarded by the Ministry of Research.
– Support from the Lyon Scientific Foundation (current Foundation for the University) through the innovation fund
– Researcher-Entrepreneur Award obtained by Dr. Claire Bianchin
– ” Novacité ” label, European Center for Enterprise and Innovation
The Chinese beauty and anti-ageing skincare market: a land of opportunities
“Women Are Never Too Young For Anti-Aging Creams in China” Source Jing Daily
“ Anti-aging only works if you start early,” said Fan Fan, a 25-year-old human resources manager who lives in Beijing. It’s the secret to keeping your skin soft like a baby. She had spent half her monthly salary of 4,000 RMB on her very first anti-ageing purchase, a 75 ml bottle of 22-year-old Estée Lauder Advanced Night Repair serum. “according to a Jing Daily article
The Chinese beauty market, which should reach $ 53 billion by 2025, is a real land of opportunity for niche brands like Oscience, which seems to be able to meet the needs of young Chinese consumers concerned about the ageing of their skin.
Today, Chinese consumers no longer hesitate to spend on skincare from an early age. Women in their twenties have become the biggest consumers of cosmetics and anti-ageing treatments in China, in fact, they spend more than older women whose disposable incomes are higher. The average age of online buyers of anti-ageing products has therefore dropped from 26.1 years to 24.3 years with this trend. These new young consumers have new needs and new desires (skin hydration, lightning, smoke extraction) and devote a large part of their expenses to the fight against ageing, a market which in China is estimated at around 4 billion dollars in 2019.
In this fight against ageing, “the successful product” is the care of the eye area. In 2019, Chinese consumers spent around $ 452 million on anti-ageing eye creams, serums and masks, a recent study found. Today, 570,000 eye skincare products are available on the Little Red Book cross border e-commerce application.
To achieve this, Oscience benefits from the 1st free acceleration program in France dedicated to French start-ups in the Fashion / Luxury / Beauty and Tech sector to launch in China: China Booster. This free intensive 6-month mentoring program, supported by numerous partners based in France and China, aims to provide high-quality tailor-made Chinese services to start-ups and entrepreneurs to accelerate their business with China.
China Booster has a combination of local knowledge, a powerful network and considerable resources acquired in China over the past 16 years by the French Chinese Center on the initiative of the China Booster program, a pioneer in free value-added advice and services. to French SMEs and entrepreneurs in the Fashion, Beauty and Luxury sector.
The start-up will also derive many benefits from its participation in the China Booster ecosystem, including full access to conferences, mentoring sessions, connection with the ecosystem in France and in China (CCI Marseille Provence, French Tech Hong Kong / Shenzhen, Yunnan Trade Representative Office in France, Foreign Investment Assistance Office in Shandong Province …) with privileged access to the main players in China (K11 Retail, JD.com, Vip. com, Parkson Retail Group department stores …) and a network of more than 25,000 connections and entrepreneurs acquired over 16 years in China.
“The Oscience team, accompanied by China Booster, is happy to seize new development opportunities in the dermocosmetics sector.” Dr Claire Bianchin, Scientific Director, Founder & CEO of Oscience
“It will take some time for luxury to recover from Covid-19 and to return to 100% pre-crisis levels. But we’re seeing very encouraging signs in China. Chinese consumers now seem to have turned away from” fast luxury fashion ” and toward self-care organic products and wellness. Niche brands are the future of growth in the luxury “New Normal” world, “said Armand Mazloumian, President of French Chinese Center and Founder / Director of China Booster Accelerator program.