DFS Group and Changi Airport Group have announced the launch of iShopChangiWines.com, an online shopping service allowing even non-travelling customers a variety of duty and Goods and Services Tax (GST)-absorbed priced premium wines, champagnes and sakes.

The new development marks yet another move towards making duty and GST-free products available to non-travellers.

The service offers over 140 products from both global brands and DFS-travel exclusives.

Consumers can purchase up to 30 litres of tax and duty-absorbed items.

The website also provides professional advice and guidance from DFS’ in-house wine connoisseur.

Shoppers spending above S$150 will enjoy complimentary delivery to their desired location within the time slots offered, while those who spend below S$150 have the choice to cash-and-carry their purchases from Changi Airport Terminal 3, Level 1 (Arrival Hall).

Changi Airport Group Group Senior Vice President Teo Chew Hoon, said: “The launch of the new iShopChangiWines.com e-shopping site marks Changi Airport latest move in making shopping accessible to consumers even if they do not have a boarding pass to fly. Not only do they get to pick from the wide selection of premium products specially curated by DFS, they will also enjoy the privileges presented by Changi Rewards, the airport’s loyalty rewards programme.

“At DFS, we recognize that our consumers’ needs and shopping behavior continue to evolve and we are always seeking new ways to satisfy them. The launch of iShopChangiWines.com is a significant milestone for DFS at Changi Airport as we bring our standards of quality and value, with added convenience to consumers.”

Exclusive experiences

Along with the launch, the companies have also unveiled a host of exclusive rewards and experiences worth over $35,000 from Amex Cards, Base Entertainment Asia, Ikeda Spa Prestige, Koma Singapore, Majestic Fast Ferry, Marquee, One Faber Group, Ranoh Island and The Fullerton Hotel.

Consumers will have the opportunity to win the prizes by spending a minimum of S$180 in a single transaction.

The launch campaign

The new website was unveiled through a series of on-ground activations around Singapore, including a pre-teaser campaign titled #BestKeptSecretSG.

The campaign encouraged members of the public to capture a photo of the truck and upload it on social media with the relevant hashtag, while also having the opportunity to participate in an ongoing contest on www.bestkeptsecret.sg to guess the number of empty wine bottles housed in the truck.

Participants with the closest guess will win travel vouchers worth over S$2,500. The contest is open to all Singapore residents, above 18 years old, until August 8.

By Elena Dimama in Asia/Pacific, Latest News, Online and preorder, Regions, Retail News July 30, 2019 0