TURKEY. Unifree Duty Free has opened a 164 sq m Prada store in the Bosphorus Zone at Istanbul Airport.

The new addition to the Luxury Hill in the Bosphorus Zone of the airport’s shopping area features leather goods, footwear and accessories from both the men’s and women’s collections.

The store design is based on the historic Prada store in Galleria Vittorio Emanuele II in Milan. The facade is framed by a large video wall, while the interior has canvas-lined walls in shades of green and a chequered floor of black and white marble.

Unifree Duty Free Director of Business Development Sinan Iscimenler said: “Prada, as unique and iconic as the Bosphorus, is a brand that we are very proud to see in Istanbul Airport. Our partnership with Prada is a step towards our aim to create an impressive luxury travel retail experience. Timeless with its elegant design and in fashion with its digital façade, Prada definitely reflects the soul of Bosphorus Zone.”

The Bosphorus Zone contains 65 international and Turkish brands across 90 stores and Gebr Heinemann Director of Purchasing, Fashion & Accessories Jan Richter added: “As an iconic brand, Prada is a key presence in travel retail and we are very proud to partner with them at Istanbul Airport. Prada perfectly complements the airport’s brand portfolio. In addition, its stunning digital façade is a perfect match for Istanbul Airport’s travel retail environment, which promotes innovation and distinctiveness.”

by Liam Colemanliam@moodiedavittreport.com

Source: ©The Moodie Davitt Report